Privacy Policy

1. Who we are

HonestWater Charlotte ("we," "us," "our") sells and installs residential water testing, filtration and softening systems in the Charlotte, North Carolina metro area and nearby South Carolina communities including Rock Hill and Fort Mill. We are an independent authorized dealer of Honest Water Co® products.

This policy explains what information we collect when you use our website or contact us, how we use it, and the choices you have.

2. Information we collect

Information you give us

When you request a free water test, ask for a quote, call us, or text us, we collect the information you provide, which typically includes:

• Your first and last name
• Your phone number
• Your email address (optional)
• Your ZIP code and, when you book service, your street address
• Whether you are on city water or well water
• Your preferred callback time
• Any details you share about your water or your home
• Whether you consented to receive text messages, along with the date, time and IP address of that consent

Information collected automatically

Like most websites, we automatically receive certain technical information when you visit, including your IP address, browser type, device type, pages viewed, and the site or advertisement that referred you.

Water test results

If we perform an on-site water test, we record the results and associate them with your address so we can give you an accurate recommendation and quote.

3. How we use your information

We use the information we collect to:

• Schedule and perform your free water test
• Prepare and deliver quotes and proposals
• Contact you about your request by phone, text or email
• Schedule installation and provide service, warranty and maintenance support
• Send appointment confirmations and reminders
• Send marketing messages about our products and offers, where you have consented
• Measure the performance of our advertising
• Keep records required for compliance, warranty and tax purposes

We do not sell your personal information.

4. Text messaging (SMS) policy

If you check the consent box on our form, give us your number during a call, or text us first, you agree to receive text messages from HonestWater Charlotte at the number you provided. These may include appointment scheduling and reminders, service updates, quotes, and marketing or promotional messages, and may be sent using an autodialer.

The details

• Consent is not a condition of purchase. You can buy from us without agreeing to texts.
• Message frequency varies depending on your request and where you are in the process.
• Message and data rates may apply from your mobile carrier.
• To stop: reply STOP to any message. You will receive one confirmation and then no further texts.
• For help: reply HELP or contact us using the details below.
• Carriers are not liable for delayed or undelivered messages.

We keep a record of your consent, including the exact wording you agreed to and the date, time and IP address, so we can demonstrate that consent was given.

5. Who we share information with

We share information only with service providers who help us operate our business, and only as needed for them to perform that work. These include:

• Our customer relationship and messaging platform, which stores contact records and sends calls, texts and emails on our behalf
• Our website host, which serves this site
• Advertising platforms, to measure ad performance (see Cookies and advertising below)
• Payment and financing providers, if you choose to finance a purchase
• Installation subcontractors, where used, limited to what is needed to complete your job

We may also disclose information where required by law, to enforce our agreements, or to protect the rights and safety of our customers, staff or business.

As stated above, we do not sell personal information, and we never share mobile numbers or SMS consent for third-party marketing.

6. Cookies and advertising

We use cookies and similar technologies to operate the site and understand how it is used. We also advertise on platforms such as Facebook and Instagram, and we may use their measurement tools to understand which ads lead to inquiries. This may involve sharing a hashed, non-readable version of your email address or phone number with the advertising platform solely to match conversions to ad clicks.

You can control cookies through your browser settings, and you can adjust ad personalization within each advertising platform's own settings.

7. How long we keep information

We keep contact and inquiry records for as long as needed to serve you and to meet our legal, warranty and tax obligations. Records tied to an installed system are kept for the life of the applicable warranty and for a reasonable period afterward. Records of SMS consent and opt-out are retained as long as required to demonstrate compliance.

You may ask us to delete your information at any time, subject to records we are required to keep.

8. Your choices and rights

• Texts: reply STOP to opt out at any time.
• Email: use the unsubscribe link in any marketing email.
• Calls: tell us you would prefer not to be called and we will note it.
• Access, correction or deletion: contact us and we will respond within a reasonable time.

North Carolina and South Carolina do not currently provide a comprehensive consumer privacy statute equivalent to California's. We extend the choices above to all customers regardless of where you live.

9. Security

We use reasonable administrative and technical safeguards to protect your information, and we limit access to those who need it to do their jobs. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children's privacy

Our services are directed to homeowners and are not intended for children under 13. We do not knowingly collect information from children under 13. If you believe we have, contact us and we will delete it.

11. Changes to this policy

We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top. Material changes affecting how we use your information will be posted prominently on this page.

12. Contact us

Questions about this policy or your information:

• Phone / text: (704) 773-5121
• Email: gabriel@honestwaterclt.com
• Operator: HonestWater Charlotte